We are

Learning Experience Designers

We believe learning can be much more

Our expertise

Learning comes from experience, that’s just a fact of life.

Not every experience is as educational as the next. Some experiences can be straight out boring or annoying. Fortunately, we’ve all had experiences that were very educational. Experiences that you will never forget, which have taught you valuable lessons.

You too right? Exactly!

Now you’re probably wondering: what makes an experience educational?
And, once you know this, how do you design such an experience?

That's our expertise. That's what learning experience design is about.

What we do

We design amazing learning experiences

for clients ranging from small business to multinational

and from primary education to university.


We created the Learning Experience Canvas

and we use it daily, just like thousand of people in over 60 countries.

And so can you! download it for free at www.lxcanvas.com


We offer LX design training around the globe

that enables learning professionals to design better

learning experiences themselves.


We organize international conferences

to promote, apply and spread learning experience design around the world.

Next up: LXDCON Asia 2018 in Singapore


love to!


We design and develop a wide variety of learning experiences for an equally diverse group of clients.

They range from small businesses to multinationals, from primary education to university.

Organizations choose Shapers when standard solutions don't solve their problems and they are looking for fresh perspective and new methods to reach their goals.

Our role is to inspire and guide our clients throughout the design process and create the best possible learning experiences.


Niels Floor


“It's my passion to make a substantial contribution to someones personal development. For this I deploy my expertise, creativity and enthusiasm every day. Please let me know how I can be of service."

Henna de Koning

Project leader

“We are always looking for the design that best fits the target group and the learning objective. I like the challenge of leading this process from initial conversation with the client to a successful learning experience. To me a project is successful if we team up with our clients to come up with the best end result possible."

Maarten van Broekhoven

Lead designer

“When I design a learning experience, I want it to be a special and memorable experience for the learner. That's why I believe learning experiences should be attractive, intelligent and especially surprising. By surprising people they really look again and achieve a better learning outcome."

Who we are

Niels, Henna and Maarten form the core of Shapers.

Together with a group of experienced colleagues we work on all of our projects.
If necessary, we supplement our team with freelance specialists.

And we are the founders of LearningExperienceDesign.com where you can  learn from- and connect with the global LX design community.

As a result the chances of running into a learning experience designer are increasing every day. They are easily recognizable by their passion for learning, original ideas and boundless optimism.


We love to share what we’ve learned. We do this by providing a variety of challenging training programs.

or tea

Join us for a cup of coffee

Enough about us, we’d like to get to know you better!

You’ve probably got a great idea, intriguing question or daunting challenge and maybe we can help you out. Or you may just want to drop by for a chat. You know where to find us:


+31 (0)30 230 07 52


Shapers agenda:

Europalaan 2

3526 KS Utrecht

The Netherlands


+31 (0)30 2300 752



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