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The People 

Behind LXD.

Join us on a journey from the beginnings of Learning Experience Design to a global phenomenon.

Maarten, Henna, Niels and Lieke
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Building a Global LXD Community!

What started as an idea, grew into a global design practice. As pioneers in learning experience design, we want to lead by example and support aspiring LX designers around the world.

We've been using our designer's perspective, skills, methods, and tools to create unique designs since 2001.

Design is our passion and the foundation of learning experience design.

Design
Background

At Shapers, we have extensive experience in education. As teachers at several universities and trainers in corporate learning.

Our purpose is to help learners achieve their goals.

Education
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By combining our creative design approach with learning expertise, LXD was born. A new design discipline that's shaping the way we learn.

We built a bridge from design to the world of learning.

LXD, a new
design discipline
LXD Book in hand

The LXD Book is Out!

"This is learning experience design" is written and illustrated by the owner of Shapers Niels Floor. In this labour of love Niels explains what LXD is, how it works and why it matters.

Get your copy today!

Meet The Team.

Nice to meet you! We are the people from Shapers and we'd love to get to know you better. These are our stories, what's yours?

Lieke Bremer portrait
Lieke Bremer

Learning Experience Developer

When you design a learning experience, it should also be intuitive and user friendly. My goal is to always provide the right medium for your learners and develop as such.

Besides Shapers, I have a passion for social justice and work at an archive that has the mission to make hidden history visible. Plus, I love to dance. Whether it’s a Latin dance like salsa or even more upbeat like afrobeat.

Lieke Bremer portrait
Henna de Koning

Project & Office Manager

At Shapers, we never make the same thing twice! As a project leader, I enjoy collaborating with my colleagues at Shapers and our clients during this creative process.

At home, I like to walk with our dog in the woods and I enjoy socializing with my family and friends.

Lieke Bremer portrait
Niels Floor

Founder & LXD Pioneer

I believe learning experience design can make a difference in the lives of learners and the world around them. That’s why I’m driven to apply, teach, and promote LXD across the globe.

Arts play a vital role in my life. Not just as a designer and art lover, but also as a musician and martial artist. It’s equally inspiring and rewarding to experience art as it is to create it.

Niels as a speaker at your next event? Visit nielsfloor.com

Lieke Bremer portrait
Rosalin Kerssies

Learning Experience Designer

I find it important to design user-friendly products that can make an impact on the user. By designing learning experiences, I can really make a difference for learners.

Besides designing, you can often catch me at the cinema seeing all types of movies or having a drink with my friends.

Lieke Bremer portrait
Maarten van Broekhoven

Lead Designer

Learning is a fundamental human need. I strive to harness that potential by crafting attractive and motivating learning experiences, drawing inspiration from games.

When I’m not designing, you’ll find me camping with my wife and two boys. However, even in de midst of nature’s tranquility, I can’t resist reaching for my sketchbook.

Lieke Bremer portrait
Wesselien de Groot

Illustrator & Animator

For our learning experiences I create illustrations and animations. To make the experience engaging to the user, or because an image can convey the message better than text.

After art school, where I learned to paint and draw, I started working more and more digitally.

Meet The Trainers.

Meet our dedicated freelance trainers, the backbone of our online Learning Experience masterclass programs. We have been working with them for many years. 

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Anne van Egmond

Trainer

Something here.

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Katharina Herzog

Trainer

Something here.

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Annemiek Osinga

Trainer

Something here.

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​YuenYen Tsai

Trainer

Something here.

Meet The Devs.

Our freelance developers are the cornerstone of our diverse projects, whether it's web, app, or game development. With years of experience, they bring our designs to life seamlessly.

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Sander Falise

Web Developer

If we design web-based learning experience, Sander is our go to developer.

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Ron Valstar

Front-End Developer

Ron is a calm and wise front-end wizard, creating complex web applications with ease.

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Wijnand van Tol

Game Developer

We call Wijnand when we have a wild game idea that needs to be build in Unity.

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Join us!

Freelance Developer

We are always looking for enthusiastic trainers for our LXD trainings. If you are interested, please contact us.

Let's Talk!

Enough about us, let's talk about your great idea, intriguing question or daunting challenge. We'd love to hear from you.

Let's Talk

Learn LXD!

Are you a learning professional who wants to  design better learning experiences? We've got you covered.

Training Offer

Shapers has been our partner for over a decade, delivering a smooth and honest collaboration. Yoleo, their creation, is a hit with children who struggle with reading.

Wendy

Dedicon

It was a great collaboration. Shapers listened to our needs and challenged our thinking. Thanks to this, obstacles were overcome, and the simplicity of the game was maintained.

Dave

Veilig Verkeer Nederland

LXDCON'24 is coming up!

Tickets

LXD.org

Visit LXD.org for everything about LXD. It's packed with valuable resources that will help you get started and grow your LX design skills.

LX Canvas

Discover the most used learning experience design tool in the world: the Learning Experience Canvas. It's a powerful tool that's free to use.

LXD Book

Want to learn more about LXD? Check out the book "This is learning experience design - What it is, how it works and why it matters."

LXD Events

Join LXD enthusiasts from around the world at our monthly meet ups and our annual learning experience design conference LXDCON.

We are passionate about everything LXD has to offer and we want you to benefit as well. That’s why we offer a bunch of useful LXD resources for anyone to enjoy!

Check out our LXD resources.

Working With Shapers,

What's That Like?

Refreshing

Our clients appreciate our open-minded approach to Learning Experience Design (LXD). We approach each project with a fresh perspective, embracing its uniqueness and bringing suprising solutions.

Surprising

Our open-minded LXD process consistently produces innovative and unexpected solutions. Clients are pleasantly surprised by the learning experiences we deliver.

Committed

We are committed to raising the bar for ourselves and our clients to ensure the delivery of exceptional learning experiences. Embracing the uniqueness of each project, we strive for innovation and maintain a high standard.

Collaborative

We team-up with our clients and learners. Collaboration is essential for achieving the best possible learning experiences, requiring effort and input from both parties. Fortunately, it's also an enjoyable and rewarding process!

Empathic

We are empathetic towards our clientsand are passionate about unlocking learning potential. This drives us to listen and observe, enabling us to design learning experiences that resonate and engage learners effectively.

Visionary

Through our refreshing, surprising, committed, collaborative, and empathic approach, we realize our vision of elevating the standard of learning experiences globally. Let's improve learning together!

Well, it's going to be different, that's for sure! We are so passionate about LXD that we want to raise the bar of learning experiences for our clients and even worldwide. Let's improve learning together!

Refreshing

Our clients appreciate our open-minded approach to Learning Experience Design (LXD). We approach each project with a fresh perspective, embracing its uniqueness and bringing surprising solutions.

Surprising

Our open-minded LXD process consistently produces innovative and unexpected solutions. Clients are pleasantly surprised by the learning experiences we deliver.

Committed

We are committed to raising the bar for ourselves and our clients to ensure the delivery of exceptional learning experiences. Embracing the uniqueness of each project, we strive for innovation and maintain a high standard.

Collaborative

We team up with our clients and learners. Collaboration is essential for achieving the best possible learning experiences, requiring effort and input from both parties. Fortunately, it's also an enjoyable and rewarding process!

Empathic

We are empathetic towards our clients and are passionate about unlocking learning potential. This drives us to listen and observe, enabling us to design learning experiences that resonate and engage learners effectively.

Visionary

Through our refreshing, surprising, committed, collaborative, and empathic approach, we realize our vision of elevating the standard of learning experiences globally. Let's improve learning together!

Hat with confetti sketch
Lieke and Maarten playing a board game
Maarten and Wesselien designing
Stack of LXD Books
Niels and Maarten
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